Yeah, I think it is disturbing that people think those numbers are worthwhile. Of course, if you are someone that is analyzing blog statistics, but don't pay attention to details, that person wouldn't know and would probably not care. With Alexa, I know my site ranks at 581,669 amongst all users who use the Alexa toolbar. Not all sites, are fairly considered, and most of the sites are biased towards sites that techy people would use, but I know where I rank amongst that group. With Technorati.... I don't understand what my rank means. I rank around 950,000 of sites that have posted a link to my site? That means, I could just go out asking for people to link to me, posting my link on many sites as possible, and improving my rank. That means nothing to me. I could understand if those stats were natural, and there were ways to maybe validate the authority and reactions, but there is nothing there but a link contest. I'm not an expert on SEO, but I do know that it isn't only how many people link to your site that determines where they will rank in a search, so it makes sense that Technorati would have other methods to rank blogs. That is why I think the awareness needs to be raised about it. I would love to see Technorati improve itself. The ranking system needs to be overhauled though for this to happen in my opinion though. Simple people who don't pay attention to detail would not care, but us who like to pay attention to the details and know what we are really dealing with might care enough. I'm one of those that does care and wants the service to improve. Plus, it's like you said Jeff, people and businesses do believe the Technorati ranks are useful. With that being true, and Technorati hosting this service, I believe it should be their responsibility to ensure that the results are as fair as possible. If not, everyone who understands this should be raising hell with the company. I've seen many bloggers posting similar articles, and I feel it is our duty to do so. If they had ways to police this, I'd be satisfied. If they had ways to have the community assist in proper rankings, I'd be satisfied. If they had at least 2 methods of assigning a rank to a site, I'd be somewhat satisfied. The current system though is flawed. It needs to be changed. You and I both know that no ranking system is ever going to be perfect, but you and I also know that there should be methods in place to have those results at least be difficult to manipulate. If I wanted to, I could spend a day or two spamming Tech In Demand everywhere and I'm confident I could break into the top 250,000. It just seems wrong, and I'm sure people do that. It just makes me a bit worried that Technorati talks about their authority system, but fails to acknowledge that it is heavily flawed and doesn't appear to be trying to make any improvements since the creation of the system. End of rant. I'm just upset with Technorati and their lack of innovation and willingness to try and improve their services. Hopefully they change. Sorry if I repeated myself a couple of times, or if I had an insane amount of errors in there, I'm just ready to pass out. I think I'm heading off to bed :)