I use Adblock Plus and here's my take on it. No one is losing ad revenue, because I never clicked on ANY of the ads presented in the first place, and wouldn't click on any of them if I still had to look at them. There is no lost revenue to the advertisers, but I don't have to be assaulted with their mindless junk. For a preview of the horrific mind assault of the future, check out the TV screen in the hilarious comedy "Idiocracy".