A report from comScore has revealed that 2007 holiday shopping has increased 19 percent over 2006. This dramatic increase comes as the appeal of online shopping powers forward. Who can blame people for not wanting to step inside a store? I certainly have no complaints. Anything resulting in the avoidance of Best Buy employees is an easy choice for me.

The study, conducted from November 1st through December 27th of 2007 by comScore, revealed that holiday shoppers were glad to avoid the insanity of shopping at the malls and retail stores nationwide. Online stores like Amazon contributed  most to the 19% increase in spending.

Although this news is far from being a shock, it just goes to show how far online shopping has truly progressed in the last decade. It is difficult to imagine what it will be like ten years from now. Online retailers should be delighted, but also determined to offer even better services and products in 2008.

I estimate that the percent of online holiday shopping will increase to over 23% this year. Online retail stores continue to thrive in a time where a few mouse clicks is all that is needed for purchasing most non-edible goods.

Regardless of it being laziness, true appeal, ease of use, or natural progression that drives these numbers higher, it is a sure bet that the checkout button will be pressed more times than ever in 2008.  One can only wish that shipping costs are reduced, but not likely.